our work | case studies
We undertake representation, marketing, research and promotional activities for Nordic & Baltic destinations and suppliers
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Our specialism lies in our knowledge of, and our connections in, the the United Kingdom. Now recognised as the leading UK B2B marketing and representation agency for the Nordics and Baltics, we can deliver targeted campaigns to raise the awareness of your destination or service, build your brand, generate leads and help drive visitors to you. We work on projects large and small - and we love getting our hands dirty.
Visit Estonia
​Objective To increase the awareness of Estonia with the UK travel trade, build relationships with UK operators and agents, increase the volume of visitor from the UK to Estonia
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Delivery Full service B2B representation including email marketing, fam trips, market segmentation, product presentations, events, fam-trips and third party advertising
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Visit Finland
Objective To promote the Visit Finland Midnight Sun workshop 2026 to the UK trade, to raise awareness, pique interest and engage operators and agents
Delivery A London based Midnight Sun event for operators and agents to be held at the Finnish Embassy in cooperation with Finnair. Prepare UK trade market segmentation, distribute and manage all invitations and event management
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Case study | Destination event
Visit Iceland
Objective Prepare an overview of UK trade activity to Iceland to provide a clear position on the UK market so that Visit Iceland can then better prepare a UK B2B marketing strategy
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Delivery A full analysis of the the UK B2B trade infrastructure and organisation, mapping out the existing position for Iceland and identifying opportunities for future development, activity and growth
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Case study | Market analysis
Baltic Nature Tourism
Objective To promote the collaborative project that is the Baltic Nature Tourism with over 120 nature tourism suppliers across Latvia and Estonia
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Delivery Full service B2B representation including email marketing, fam trips, market segmentation, product presentations, events, fam-trips and third party advertising
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Case study | email marketing
Arctic Europe Tourism Cluster (AETC)
Objective To understand the perception of Arctic tourism in the key source markets, looking at trends, products and opportunities for the Arctic Europe Tourism Cluster
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Delivery Hosting a series of source market insight webinars focusing on the key markets of USA, UK, Spain and Italy. Each webinar consists of a market overview followed by interviews with top operators in each region
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Case study | Market intelligence
Lithuania Travel
Objective To demonstrate the importance of international B2B marketing to Lithuanian suppliers, operators and DMCs through examples of how they may adapt to embrace new products and new markets
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Delivery Full day dedicated training that incorporated both international marketing and product development. Over 60 Lithuanian DMCs and operators were led through a series of interactive training sessions that included marketing brainstorming and 'product poker'
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Case study | Training
Bothnia Coastal Route
Objective To increase the awareness of the Bothnian Coast route on the UK Market, to introduce the route and the destinations and activities available throughout in both Finland and Sweden
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Delivery Product presentation and mini-workshop for top operators engaged in selling the Nordics - all market segmentation, operator and agent invitations and event management.
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Case study | Product presentation
