marketing
Navigating new markets and understanding old ones - bespoke marketing consultancy services
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With experience drawn from Kuoni Tumlare, The Travel Corporation and TUI among others, we offer a bespoke marketing consultancy service that will enable you to enter, develop and explore new markets or make sense of old and changing ones. Our work in the past has included strategic brand positioning work as well as tactical advertising campaigns in targeted markets. Our international experience meanst we are also able to bring cross-cultural considerations to our work, cognizant that one-size-does-not-fit all.
MARKETING
Intelligence
We analyse global and macro trends in key markets to provide you with the market information you need to fully assess your position when considering in which market to invest resources. We also assess the comparative advantage strengths of your brand, product and services to ensure you gain maximum visibility
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MARKETING
Brand marketing
We curate your brand marketing campaigns to they reflect your brand position and values. This incorporates the very many dimensions at play today including strategic considerations regarding sustainability, value and quality, seasonality, service delivery and crucially in a social media driven environment, flexibility and speed of response.
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MARKETING
Advertising campaigns
MARKETING
Training
We host bespoke training programs, seminars and training days on key topics including marketing, product development, sustainability and technology among others. we also conduct training on specific market segments that reveal real insights into the current tourism landscape. Other training sessions include source market introductions and local market trends - recently these have included a look at the UK, The USA and Spain/Italian markets
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